Peso Pluma Dad: The Quiet Man Behind the World’s Biggest Mexican Star
Every time Peso Pluma picks up a guitar, two cities live inside the music.
Guadalajara. And Culiacán.
One is his father’s world. One belongs to his mother. And somehow, between those two places, one of the most important musical voices of the 21st century was born.
People search endlessly for “Peso Pluma dad.” They want to know who this man is. What he did. Where he came from. Why his son sounds like nobody else in the world.
The answer is both simple and fascinating. Peso Pluma Dad’s name is Hassan Kabande Toledo. He is private, quiet, and almost entirely absent from the public eye. But his fingerprints are all over the music.
This is his story — and the family story that made Peso Pluma possible.
Quick Bio Facts: Peso Pluma Dad Hassan Kabande Toledo
| Detail | Info |
|---|---|
| Full Name | Hassan Kabande Toledo |
| Role | Peso Pluma Dad |
| Birthplace | Chiapas, southern Mexico |
| Heritage | Lebanese/Palestinian (ancestors from Bethlehem, emigrated early 1900s) |
| Nationality | Mexican |
| Partner | Rubí Laija Díaz (Peso Pluma’s mother) |
| Son | Hassan Emilio Kabande Laija (Peso Pluma) |
| Profession | Undisclosed; unconfirmed reports suggest hospitality industry |
| Parenting Style | Laid-back and easygoing |
| Football Club | C.D. Guadalajara (Chivas) — rival of his son’s team, Atlas F.C. |
| Music Influence | Introduced Peso to Middle Eastern rhythms |
| Social Media | None — completely private |
| Public Appearances | Extremely rare |
Quick Bio Facts: Peso Pluma
| Detail | Info |
|---|---|
| Real Name | Hassan Emilio Kabande Laija |
| Stage Name | Peso Pluma |
| Born | June 15, 1999, Zapopan, Jalisco, Mexico |
| Age (2026) | 26 years old |
| Father | Hassan Kabande Toledo |
| Mother | Rubí Laija Díaz |
| Ethnicity | Mixed — Lebanese/Palestinian (paternal) + Mexican Sinaloan (maternal) |
| Height | 5 ft 7 in (170 cm) |
| Genre | Corridos Tumbados, Regional Mexican, Urban |
| Record Label | Double P Records (co-founder) |
| Net Worth (2026) | ~$20–$25 million |
| Residence | Zapopan, Jalisco (800K apartment in Andares district) |
Who Is Peso Pluma Dad Hassan Kabande Toledo?
Peso Pluma Dad is not famous. He has never given an interview. He does not post on Instagram.
But Hassan Kabande Toledo is the man who gave Peso Pluma his first window into a world of sound that most Mexican kids in Guadalajara never heard.
Peso Pluma Dad was born in Chiapas — the southernmost state of Mexico, far from the music-soaked streets of Sinaloa. His family carries Lebanese and Palestinian roots. His ancestors came from Bethlehem in the early 1900s, part of a wave of Middle Eastern immigrants who quietly built new lives across Latin America.
The family name was originally Khawandeh. Over generations and borders, it became Kabande. That name now belongs to one of the most streamed artists in the world.
Hassan’s profession has never been confirmed publicly. Some sources loosely suggest a connection to the hospitality industry — hotels, specifically — though this remains unverified. What is confirmed is far more important than his job title. He was present. He was warm. He was the kind of father who let his son become himselfThe Lebanese Roots That Changed Mexican Music
Hassan’s family history is not just interesting backstory. It is the actual origin point of something sonically new.
His ancestors left the Levant — the region covering modern Lebanon and Palestine — and settled in Mexico. They were part of a broader Arab diaspora that put down roots all across Latin America in the late 19th and early 20th centuries.
By the time Hassan was raising his son in Guadalajara, those roots had softened into everyday life. But the music never left.
He played Middle Eastern sounds at home. Rhythms with different shapes. Instruments that don’t feature in corridos or banda. A sonic world that was not regional Mexican — but somehow felt just as emotional, just as alive.
Young Hassan Jr. — the boy who would become Peso Pluma — absorbed all of it. He didn’t know he was studying. He just thought he was growing up.
The Family: Two Worlds in One House
Hassan Kabande Toledo married Rubí Laija Díaz, a woman from Sinaloa — one of Mexico’s most musically rich states. Her family traces back to Badiraguato, a small town in the mountains of Sinaloa with deep roots in regional music culture.
The contrast between these two parents is the blueprint for everything Peso Pluma would later become.
Hassan was laid-back. Easy-going. The kind of dad who laughed easily and didn’t hover. He let his son explore. He trusted the boy’s instincts.
Rubí was stricter. She worked as a makeup artist, which meant travel, long hours, and time away from home. When she was around, she kept standards high. She wanted her son grounded, educated, disciplined.
This pairing — the relaxed father and the principled mother — gave Peso Pluma two things that every great artist needs. Freedom to create. And discipline to follow through.
The family raised him as an only child, by all available accounts. No siblings have ever been confirmed.
Soccer: Where Father and Son Were Rivals
You want to understand Hassan Kabande and his son? Watch how they talk about football.
Hassan supports C.D. Guadalajara — known as Chivas — one of Mexico’s most storied clubs. It is the team of the Guadalajara working man, a symbol of regional identity and pride.
His son Peso Pluma supports their city rivals, Atlas F.C. The two teams share one of Mexican football’s most intense local rivalries — the Clásico Tapatío.
When the two teams played, Hassan and his son would bet on the result. They argued. They debated. They watched the matches side by side and disagreed loudly about who would win.
In a 2024 interview, Peso Pluma described it with a laugh. He said his dad was Chivas through and through, and that they were always betting on the Clásico. Simple words. But behind them is a picture of a father and son who actually spent time together. Who had something real between them.
Peso also mentioned attending matches at the stadium as a child — sitting in the stands with his father, watching Atlas play. Years later, he said that going to games as an adult brought back those memories. The stadium smell. The noise. The man beside him.
That is what a good father leaves you. Not trophies. Memories that feel like warmth.
How Peso Pluma Dad’s Music Shaped a Generation
Peso Pluma did not start out interested in guitar. He started out listening.
Peso Pluma Dad played music at home. Middle Eastern rhythms — unfamiliar sounds to most Mexican households. Percussion patterns that moved differently. Melodies that bent and curved in ways corridos never did.
His mother’s Sinaloan background gave him the corridor. The norteño. The traditional Mexican regional sound.
Together, those two influences became the foundation of what people now call corridos tumbados — a genre that did not exist before Peso Pluma helped create it. It blends the storytelling muscle of Mexican corridos with the beat architecture of trap, urban, and Latin hip-hop.
Neither parent was a professional musician. But both were deeply musical people. They understood sound the way some families understand food or sport. It was just in the air.
When Peso Pluma picked up a guitar at 15, he learned alone — watching YouTube videos, practising until his fingers remembered. His parents did not push him toward music. They simply never pushed him away from it. That is its own kind of gift.
The Childhood: Guadalajara, Then the World
Peso Pluma grew up in Zapopan — a municipality within the greater Guadalajara area, the capital city of Jalisco state. It is Mexico’s second-largest city. Loud, colourful, proud.
As a child, he made regular trips to Sinaloa to visit his mother’s family. Those trips were his education in regional Mexican music. The corridos played at family gatherings. The norteño rhythms coming from his grandmother’s kitchen. The way music was not a performance but a presence in every room.
He attended school in Guadalajara. As a teenager, his family later spent time in San Antonio, Texas, where he went to high school. Those months in the United States gave him something his peers back home did not have — a direct exposure to American trap, hip-hop, and the culture around it.
Drake became one of his biggest influences. He has said publicly that Drake and Bad Bunny are the two artists he grew up listening to and still looks up to today.
The American time also gave him fluent English — a fact that surprised many fans when they first heard him speak. He thinks in Spanish but communicates across languages, which has helped him enormously in interviews, collaborations, and global media.
He was ridiculed by classmates early on for writing songs in a diary. He kept writing anyway. That stubbornness is Hassan Kabande’s blood in him.
The Rise: From Diary to Billboard
In 2020, Peso Pluma made his first recordings alongside his cousin Roberto “Tito” Laija Garcia — a singer and songwriter from Culiacán who would later become one of the most important figures in his career. They released two live albums, Disco en Vivo and Disco en Vivo Vol. 2, with almost no fanfare.
His studio debut — Ah y Qué? — came the same year. A quiet start.
Then in February 2022, everything broke open. A single called “El Belicón” with Raúl Vega hit TikTok like a wave. The music video reached 10 million views in one month. The song was certified eight times platinum by the RIAA.
The following year, 2023, became one of the most extraordinary years any Latin artist has had in recent memory. His album Génesis debuted at #3 on the Billboard 200 and hit #1 on every Latin chart that mattered. The single “Ella Baila Sola” with Eslabon Armado became the first regional Mexican song to crack the top 10 of the Billboard Hot 100. He placed eight songs simultaneously on the Hot 100 in a single week in April 2023. That had never happened for a regional Mexican artist.
At that year’s Billboard Latin Music Awards, he won eight trophies including New Artist of the Year.
By Christmas 2025, he and cousin Tito released a joint album called Dinastía through Double P Records. It debuted at #6 on the Billboard 200 and #1 on Latin Albums. His 2026 Dinastía Tour continues the momentum.
He is now, without question, Mexico’s most streamed artist.
Double P Records and the Business Brain
Peso Pluma did not just become a star. He became an owner.
In 2023, he co-founded Double P Records with George Prajin. The label signs and develops new artists — including Jasiel Nuñez, Tito Double P, and Raúl Vega. It gives Peso creative and financial control that most artists at his level do not have.
He was also the first Mexican artist to become an ambassador for the Council of Fashion Designers of America (CFDA) for New York Fashion Week in 2025. He appeared at a cocktail event at Rockefeller Center wearing a Willy Chavarría design.
He owns properties in multiple US cities and purchased an 800,000 USD apartment in the Andares district of Zapopan — his official home.
His net worth as of 2026 sits at approximately $20–$25 million, built from streaming royalties, sold-out tours (including the $71 million Éxodo Tour), brand deals, and his record label.
He is 26 years old.
The Controversies
Peso Pluma’s music explores narcocultura — the culture surrounding Mexico’s drug trade. Not everyone has been comfortable with this.
In late 2023, banners appeared in Tijuana with death threats from a faction believed to be connected to the Jalisco New Generation Cartel. He cancelled his scheduled Tijuana concert. It was a frightening moment. He said nothing publicly and kept performing everywhere else.
In 2021, he performed at a festival in Culiacán where an image of El Chapo was projected on screen during his set. City councillors, organisers, and women’s rights groups condemned the display. He faced significant backlash.
His genre sits in a genuinely complicated space. Corridos tumbados tells stories that many Mexicans recognise as real. Critics argue it glorifies violence. Supporters say it reflects a lived reality rather than inventing one. This debate has followed the genre for years and shows no sign of ending.
Relationships and Personal Life
Peso Pluma briefly dated Argentine rapper Nicki Nicole from late 2023 into early 2024. The relationship ended. In January 2025, speculation emerged about a connection with Mexican singer Kenia OS, but nothing was confirmed.
He has no children.
His closest ongoing creative relationship — beyond his parents’ influence — is with his cousin Tito Double P, who has written many of his biggest songs and is now a full partner in the Double P Records family.
What Hassan Kabande Toledo’s Legacy Actually Is
Nobody will write a biography of Hassan Kabande Toledo. He has not asked for one.
But consider what he actually did. He brought his family’s thousand-year-old Middle Eastern musical history into a house in Guadalajara. He let his son hear it. He took that same son to football matches and argued with him about which team was better. He raised a boy with enough freedom to become curious and enough love to become brave.
The sound that has moved hundreds of millions of people worldwide — that particular mix of ancient rhythm and modern beat — traces back in part to a quiet man from Chiapas who played music at home and thought nothing more of it.
That is a legacy. Even if nobody knows his name.
Personality, Hobbies, and What Peso Loves
Peso Pluma — and by extension, the family that shaped him — has shared a few clear loves publicly.
Football comes first. He played for the junior squads of Guadalajara’s clubs as a child and still follows Atlas F.C. passionately. He and his father still argue about it.
Food: His grandmother’s Sinaloan asado is his stated favourite dish — diced meat with fried potatoes, lettuce, onions, consommé, and freshly made tortillas. His mother’s noodle soup is close behind.
Music icons: Drake and Bad Bunny are the two he has consistently named as inspirations.
Cars: He owns a collection that includes a Ferrari, Lamborghini, and Rolls-Royce — alongside, reportedly, an everyday Toyota Camry that fans have spotted him driving around his neighbourhood.
Current Life: 2026
Peso Pluma is 26 years old, based in Zapopan, Jalisco.
He tours internationally. He runs a record label. He makes music with his cousin. He plans to expand into film and fashion.
His parents remain completely private. His father Hassan has never appeared on any known public platform. His mother Rubí attended his first US show and he pointed her out from the stage, telling the crowd that everything he was doing was for her.
Hassan Kabande Toledo was likely somewhere in the seats too. Not pointed at. Not famous. Just watching his son.
Conclusion
The story of Peso Pluma’s dad is the story of how a person shapes another person without trying to take any credit for it.
Hassan Kabande Toledo came from a family that travelled across oceans and centuries to start fresh in Mexico. He raised his son with warmth and without pressure. He played music at home. He took the boy to football. He let him write songs in a diary when other kids laughed at him.
None of that made headlines. None of it trended on TikTok.
But all of it is present in every note his son has ever played.
The man who avoids cameras gave his son the soul that every camera wants to capture.
Also Read: Robert Attenborough
FAQ
Who is Peso Pluma Dad?
His father is Hassan Kabande Toledo, a private individual born in Chiapas, Mexico, with Lebanese and Palestinian ancestry tracing back to Bethlehem.
Is Peso Pluma Dad Mexican?
Yes. Hassan Kabande Toledo is Mexican by birth and nationality. His family has Middle Eastern roots — specifically Lebanese/Palestinian heritage — but he was born and raised in Mexico.
What does Peso Pluma Dad do for a living?
His profession has never been publicly confirmed. Some unverified reports suggest a connection to the hospitality or hotel industry in Mexico, but nothing has been proven.
Is Peso Pluma Dad alive?
Yes. As of 2026, Peso Pluma’s father is alive. He simply chooses not to appear in public or on social media.
How did Peso Pluma’s dad influence his music?
Hassan introduced his son to Middle Eastern rhythms and music at home. This exposure became one half of the cultural blend — Lebanese rhythms plus Sinaloan corridos — that eventually produced the corridos tumbados sound Peso Pluma helped pioneer.
What are Peso Pluma’s parents’ names?
His father is Hassan Kabande Toledo and his mother is Rubí Laija Díaz.
Where is Peso Pluma Dad from originally?
He was born in Chiapas, a state in southern Mexico. His ancestors emigrated from Bethlehem (then Palestine) to Mexico in the early 1900s.
Does Hassan Kabande Toledo appear on social media?
No. He has no known public social media accounts and has never made a public appearance in his son’s media career.
What is Peso Pluma’s real name?
His full birth name is Hassan Emilio Kabande Laija — taking his first name from his father and his maternal surname from his mother.
How old is Peso Pluma in 2026?
He was born on June 15, 1999. He is 26 years old.
Peso Pluma’s net worth in 2026
Approximately $20–$25 million, earned through streaming royalties, sold-out tours including the $71 million Éxodo Tour, his record label Double P Records, and brand partnerships.
Does Peso Pluma have siblings?
No publicly confirmed siblings. He appears to be an only child, though this has never been officially stated.
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